The Goodwood Festival of Speed is one of the biggest car festivals in the world! This means all the big car brands are there to show each other, and their fans, what they can do. Ford wanted something that has never been seen before at the festival and decided to build a free fall setup with stunt airbag to jump into!
They built a tower with jump platform (named The Leap) big enough for multiple people to jump, which is possible in our BigAirBag Adventure, and everyone had a blast. The other car brands could not compete with this brand activation matching their new slogan “Let go of what you know”.