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Eddie the Eagle brand activation in London City Center

By 24th August 2016No Comments

Right before the launch of the movie Eddie the Eagle featuring Hugh Jackman among others, Julia Charles Event Management was asked to produce an activation event for the movie. ” It was a tough task due to the fact that time was against us and the activation was one of strict planning and organisation.” BigAirBag was able to quickly produce a fully branded free fall stunt airbag to jump in from several heights and even simultaneously!

They were very happy with our quick service as this resulted in a great event. “As brand activations and promotional events go this was one we were particularly proud of. We always love to see a plan come together and to create new and exciting relationships with clients so this event had it all. The day was so good even Essex boys Arg and Lockie from TOWIE took a free fall jump.”

The event was completed by offering the jumpers retro ski outfits, setting up chairlift seats to sit in, and even a chalet. A photo system was set up to capture all everyone jumping in the stunt airbag. Some looked like real ski jumpers or gymnasts!